GREENWASHING
GREENWASHING
“When a company misleads consumers into believing that its products or practices are more environmentally friendly than they actually are.”
PR Campaign
In 2012, Boeing hired a PR firm to alter the Santa Susana Field Lab’s image of being a contaminated Superfund site to a pristine, safe, and healthy wilderness. Boeing, NASA, and the Department of Energy have used this false narrative to justify leaving toxic metals, long-lasting chemicals, and radioactive waste on site, claiming that “it would be more dangerous to the wildlife to do a complete cleanup.” They talk of being “environmentally responsible.” They don’t talk about how leaving their toxic waste onsite would save them millions of dollars. They don’t mention that they are knowingly poisoning the environment, water, wildlife, and people living nearby with the site’s contamination.
A copy of Boeing’s PR plan for the Santa Susana Field Lab
Fraudulant Awards
Any serial polluter can purchase a membership to the Wildlife Habitat Council (WHC) to greenwash their image.
WHC members include:
Monsanto
Boeing
Bayer
Chevron
Shell Gasoline
Other serial polluters
ZERO environmental groups or corporations known for their reputation for environmental responsibility
Boeing proudly displays the WHC signage at the entrance of the SSFL and has won numerous awards for vague environmental projects that have no evidence of ever being completed- awards they presented to themselves.
Boeing’s Conservation Easement
Boeing’s plan to donate thousands of acres of land as protected open space may sound like an environmental victory—until you realize it’s the Santa Susana Field Lab, and they intend to leave the site contaminated before opening it to the public as a park.
Just weeks after granting the conservation easement, Boeing declared it no longer intended to clean the property to a standard safe for residential use. Instead, they proposed a less rigorous cleanup level suitable only for light recreation, such as hiking. This lower standard would allow the vast majority of chemical pollution to remain in the soil, saving Boeing tens—if not hundreds—of millions of dollars in cleanup costs while leaving future visitors exposed to toxic contamination.
Additionally, Boeing claims their easement will benefit the indigenous people who will visit the land. However, strict limitations in the easement agreement will prevent many indigenous practices such as hunting, gathering, fishing, the use of onsite material for basket weaving or making tools, drinking or use of the water, or camping overnight.
It’s cheaper to donate
In 2022, Boeing donated $1,000,000 to the wildlife overpass near to the Santa Susana Field Lab. Not only did this contribute to their greenwashing narrative, but it also rewarded them with dozens of newspaper articles for their “commitment” to protecting wildlife near the site. Though the overpass is an important victory for local wildlife, Boeing should completely clean up the SSFL so it will be safe for animals when they arrive.
An Acorn News article caught the following quotes about Boeing’s donation:
“Boeing cannot donate their way out of their legal obligations at Santa Susana. They need to stop dragging their heels and start the cleanup,” said state Senator Henry Stern (D-Calabasas).
“I’d rather they’d spend their money on cleaning up SSFL,” said [former] Ventura County Supervisor Linda Parks, a longtime advocate for a full cleanup at the field lab [and key champion of the wildlife overpass].
Boeing Photo Ops
Boeing allows groups onsite to hike, with little or no warning about the potential for guests to be harmed by the site’s contamination. For Boeing, it’s worth putting people at risk in order to get photos that help them greenwash the site. Due to PASSFL advocacy, most of these events have been relocated to safer locations nearby and the Boeing Earthy Day Hikes have all but dried up.
Boy Scouts
Boeing knows that the SSFL has endocrine disrupting chemicals and pollutants that are especially harmful to children. Children should not visit the SSFL for any reason, especially without proper PPE.
Naturalist Trainings
PASSFL was successful in advocating for the “Santa Susana Pass State Historic Park and California Park Naturalist Trainings” to move to a safe location nearby and off the Santa Susana Field Lab.
Boeing Earth Day Hikes
PASSFL has gotten the word out that these hikes can be dangerous. As a result, the attendees have dwindled to Boeing employees and participants who understand and accept the risks… a handful of people.
BEFORE
AFTER
WIld Wasteland
Boeing is eager to showcase the wildlife that inhabits or migrates through the Santa Susana Field Lab (SSFL). However, what they don’t reveal is that the groundwater these animals depend on is heavily contaminated with known carcinogens like TCE and radioactive waste such as Tritium. They fail to mention how this pollution seeps into the food chain, putting top predators at the greatest risk for long-term reproductive and health consequences.
The sensitive and endangered species at SSFL deserve more than toxic land—they deserve a clean, safe environment where they can truly thrive. Glossy brochures and polished PR campaigns aren’t enough.